The first time I heard about the "big Digital TV" switch was in class this week. My question is why have we not heard about this information that will surely change the face of Television forever? Television is the way that many messages are sent, whether it be about new products, communicating cultural characteristics in our society, or important news that is vital to our understanding? With that said why has the FCA hesitated to educate Americans about D TV? I have few thoughts on this.
Well as we mentioned in class the timing has been really off. It is proven that an effective Communication Technology is one that comes out when society is ready for it. Digital TV has been around for a few years but has been far too expensive for anyone to buy... so how can people be knowledgeable about DTV when it is seen as an outlandishly priced electronic. Slowly the price has been declining and which is paving the way for a DTV or HD-TV to be the household standard.
Another thought is that with the postmodern view and lifestyle becoming more widely excepted the value of image has increased. One of the selling factors of HD TV is image clarity. Image has been the way we see reality- "seeing is believing" was THE advertising slogan for Disney when they were marketing the Blue Ray HD -dvds. So as word has faded out, better image quality has become a priority.
With these two movements now in place and the foundational knowledge about DTV, the campaigns will most likely become more common, that is my prediction at least. And People rememeber what is right in front of them, not things that was advertised years before hand.
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